“Imagine what you could do with $10,000 USD of in-kind advertising every month from AdWords, an online advertising solution from Google,” suggests Google. “You could recruit more volunteers. Attract more donations. And share your story with audiences all over the globe. It’s all possible with Google Ad Grants.”
Google offers two solutions — a traditional AdWords account, which you must manage yourself (or hire Sunshine City Web Design to do for you), or AdWords express, where most of the choices are automated by Google.